A Collection of Case Studies
Over the past 15 years, I’ve worked on everything from design systems to AI-driven platforms—solving messy, complex problems with thoughtful, scalable design. These case studies show how I think, lead, and build across a range of industries and teams.
Scaling a Unified Digital Experience Across Wawa
Created the design system that became the foundation of Wawa’s digital transformation. From web and mobile ordering to kiosk and internal systems, the platform enabled rapid deployment, cross-team alignment, and a seamless customer journey across every channel.
Wawa • Retail • Platform & Experience Transformation
Designing a Clearer Path to Parkinson’s Research
Led a full experience transformation that restructured the Parkinson’s Disease Biomarkers Program into a scalable, inclusive ecosystem, expanding participation and strengthening the foundation for ongoing research advancement.
Parkinson’s Disease Biomarkers Program • Health • Experience Transformation
Re-Architecting BIO’s Digital Ecosystem
Transformed a fragmented system of sites into a unified, scalable platform built for enterprise complexity. The new design system empowered content creators across the organization and enabled rapid response during a global crisis.
Biotechnology Innovation Organization • Biotech • Experience Transformation
Designing a Scalable Platform for Financial Advocacy
Led the modernization of ABA’s fragmented digital ecosystem into a scalable, unified platform powered by a robust design system. The transformation improved mobile accessibility, streamlined content workflows, and equipped banking advocates with faster access to critical resources.
American Bankers Association • Banking• Experience Transformation